Job Description
We are an online retailer of professional skincare and beauty products selling over 90 brands. We are seeking an experienced, strategic, and results-driven Director of Marketing with a focus on Pay-Per-Click (PPC) advertising, Email Marketing, Creative Strategy, and managing HR related to all marketing initiatives. The ideal candidate will have a proven track record of successfully managing skincare-related marketing campaigns, possess advanced skills in analyzing Klaviyo, Google, Bing, Meta, TikTok, and Pinterest ad performance, and demonstrate a strong background in analytics including results, ROAS, and budgets. As the Director of Marketing, you will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, conversion, and retention.
Responsibilities: PPC Campaign Management:
- Oversee and orchestrate comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels (Meta, Pinterest, TikTok).
- Conduct thorough keyword research, oversight ad copy creation, and ongoing optimization to maximize ROI.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize campaign effectiveness.
- Manage end-to-end PPC campaigns, including keyword research, ad direction, and bid management.
- Conduct A/B testing and ongoing optimization to improve campaign performance and maximize ROI.
Email Marketing:
- Leverage Klaviyo and other email marketing tools to create and implement targeted email campaigns that align with overall marketing objectives.
- Monitor email deliverability, open rates, and click-through rates, making data-driven adjustments to improve performance.
- Coordinate with the creative department on needed assets to segment audiences.
- Conduct A/B testing with subject lines, creative, and content.
Analytics and Reporting:
- Utilize strong analytical skills to assess the performance of marketing campaigns, providing actionable insights and recommendations.
- Develop and maintain KPI dashboards to track key metrics and measure the success of marketing initiatives.
- Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
Strategy and Innovation:
- Stay abreast of industry trends and best practices in PPC, email marketing, and analytics.
- Contribute to the development of innovative marketing strategies to enhance the overall digital presence and customer engagement.
Brand Management:
- Develop and maintain the company's brand voice and identity.
- Ensure consistent brand messaging across all marketing channels.
Content Marketing:
- Oversee the creation and distribution of high-quality content, including blogs, videos, infographics, and social media posts.
- Develop content strategies that align with SEO best practices.
Social Media Management:
- Create and manage social media strategies.
- Monitor social media trends and engagement metrics.
- Engage with followers and respond to comments/messages.
Customer Insights and Market Research:
- Conduct market research to understand customer needs and preferences.
- Analyze customer feedback and insights to inform marketing strategies.
Product Launches:
- Plan and execute marketing strategies for new product launches.
- Coordinate with product development and sales teams to ensure successful launches.
Budget Management:
- Develop and manage the marketing budget.
- Ensure effective allocation of resources to various marketing initiatives.
Partnerships and Collaborations:
- Identify and manage strategic partnerships and collaborations.
- Explore co-marketing opportunities with other brands or influencers.
Training and Development:
- Provide training and development opportunities for the marketing team.
- Stay updated with the latest marketing tools and technologies.
Qualifications: - Bachelor's degree in Marketing, Business, or a related field.
- Skincare retailing related experience.
- Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
- In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Proficiency in using analytics tools such as Google Analytics and Triple Whale for campaign tracking and reporting.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Demonstrated ability to manage multiple projects in a fast-paced environment.
- Relevant certifications in PPC and email marketing will be considered a plus.
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